Your product is better than competitors?Now you can prove it.

For Pet Supplements & Nutraceuticals, Pet Cosmetics & More

Get a Quote for My Claim See How it Works

We test your products in cellular and microbiome models and prove their health benefits. So that you can win with vets, pet parents and formulators.

Stop with generic claims

Supports jointsReduces joint cell inflammation by 30%

Good for skin & coatIncreases skin cell vitality by 75%

Supports digestionStrengthens the gut barrier by 45%

A tested claim with a number is one buyers believe: pet parents, vets, retailers and technical buyers alike.

What you get

Lab-Tested Efficacy™ certification

Full data report with claim recommendations

Scientific support if claims are challenged

Get the sample report

How a project works

Four-step process for Lab-Tested Efficacy certification showing study modeling, product shipping, testing, and formulation.

See our previous projects

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Projects

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Experiments

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Biological samples

Build your study quote today

Pick your species, category, budget, and timeline. We'll handle the rest.

Questions? Contact Us

Which species is the study for?

Some of our projects

A look at the kinds of studies we run, and what the data lets a brand say.

Influence of a joint supplement on cartilage deposition in a 3D cartilage model, with cartilage differentiation and remodeling gene expression by qPCR

A joint supplement tested in a 3D cartilage model to see whether it supports cartilage deposition. Alongside the tissue read-out, qPCR was run on a panel of cartilage differentiation and remodeling genes to characterise the response at the gene-expression level.

What the data supports

A combined tissue and gene-expression picture of how the supplement engages cartilage biology in a 3D model — not a single viability number, but deposition alongside the differentiation and remodeling genes behind it.

qPCR analysis of cartilage differentiation genes vs negative control

Frequently Asked Questions

Find answers to common questions about our testing process, results, and how we can help your brand succeed.

How long does testing take?

What if I don't know which claim to test?

Do I need to disclose my recipe or proprietary formulation?

Is this animal testing?

What if results show something I didn't expect?

Can I test multiple products?

Can a vet use our test results to justify recommending our product?

We want to approach vet clinics or a clinic group. Is this the right starting point?

What does the law requires?

EU: Under EU Regulation (EC) No 767/2009, Article 13(1)(b), health claims on pet food must be backed by scientific evidence — available before the product goes to market, not after a challenge arrives. The FEDIAF Code of Good Labelling Practice confirms that in-house and proprietary data counts. An in-vitro biological study on your finished formulation is valid substantiation under this framework.

UK: The principles of the EU feed regulations were retained in UK domestic law after Brexit. The FSA is responsible for controlling claims and the implementation of safety measures. The substantiation standard is the same: scientific evidence, available on request, before market entry.

US: The FDA, AAFCO model regulations, and FTC truth-in-advertising standard all require the same thing: claims must be truthful and supported by competent scientific evidence. In-vitro biological data on finished formulations is accepted as part of a substantiation package for functional and structure/function claims.

Your product works better.Now go prove it.

✓Takes about two minutes
✓No formulation disclosure needed
✓We test finished products, not isolated ingredients

Get a study quote Questions? Contact us