Just another claim? No, Lab-Tested.

For Pet Supplements & Nutraceuticals, Pet Cosmetics & More

We test your product in canine and feline cell models and tell you exactly which claims you can defend. Build your premium positioning, enter the vet channel and win new retailers with science.

No live animal testing, ever
No formulation disclosure required for Essentials
Results in 2-3 weeks

What you gain

Our Customers Can:

Increase prices

A number on a report is harder to argue with than an ingredient story. Retailers and distributors push back less on price when the efficacy behind it is measured, not implied.

Stand apart and gain customers

A competitor can copy your formula. They can't copy a measured result with your name on it — they're still explaining why theirs isn't tested.

Enter & Expand in the veterinary channel

Vets are trained to ask how do you know this. A supplier claim doesn't survive that question. A test report with cell models and numbers does.

Stop with generic claimsShow why you're better

GenericSupports joints

TestedReduces joint cell inflammation by 30%

GenericSkin & coat

TestedIncreases skin cell vitality by 75%

GenericSupports digestion

TestedIncreases intestinal barrier by 45%

One data set, a year of content

Build your premium positioning.Get data for a year worth of content.

One round of species-specific cell testing gives your marketing team numbers to work with — on pack, in print, on camera and in store.

Your channels, your results

Product pack mockup — On pack
Packaging and label
The measured number and the seal on the front of pack, where the shopper decides.

Brochure mockup — In print
Trade brochure and vet leaflet
The data written out for buyers, distributors and the vet channel.

Creator video — Dog Supplement: Lab Tested Results — On camera
Creator and testimonial video
Something specific for creators to say, instead of another generic wellness script.

Point-of-sale display mockup — In store
Point-of-sale display
A counter unit that gives the retailer a reason to stock you, and the shopper a reason to pick you up.

A gloved hand places a clear plastic culture flask onto the stage of a laboratory microscope for analysis.

Ready to start?

Pick the best package for your product and get started today!

Discover our pricing options

Our Claim Areas

Every panel tests exactly one thing, and your claim only says what it measured. Run it alone, against your own reformulation, or against a named competitor. Comparator's optional.

Need a readout the panels don't cover, or mechanistic depth? Get in touch for a Quote!

How it works

0101

Send sample

Send us your finished formulation or raw ingredient — no minimum quantity required.

0202

We test it

We run species-specific canine and feline cell assays against the relevant claim panels.

0303

You get the claim

You receive a full data report with substantiated, regulation-ready efficacy claims.

REC · METHOD WALKTHROUGH

Pet Food Claim Landscape
Report 2026

Which claims do pet food brands actually make — and how often? We analysed almost 16,000 products across 280+ brands, broken down by species, product type, life stage, and more.

✓The most-used claims across nearly 16,000 products
✓Analysis across 280+ brands, by species and product type
✓Breakdown by life stage, format, and positioning

Document - Pet Food Claim Landscape Report.jpg

Two lanes, pick yours

A packaging-ready claim, or a mechanism-level study for vets and distributors. Same lab, two starting points.

Panel Validation

For brand owners who want a packaging-ready claim, fast. No formulation disclosure required. €3,000 per panel.

Book Testing Slot

€3,000 / $3,400 / £2,650 per panel

☕ ≈ €8/day over a year — about the price of one large coffee, every day, for a year.

Custom Study

For R&D teams and formulators who need mechanism-level depth to enter the vet channel or sell to manufacturers.

Get a Quote

Calculate Your ROI→

Built on Pharma Testing Standards.

Lab4Paws runs alongside veterinary pharmaceutical clients on drug and diagnostic development. The same cell isolation and assay validation standards used there apply to every pet food panel — in-vitro only, no live animal testing at any stage.

Pharma-grade quality testing protocols

Our standards meet the rigorous demands of pharmaceutical development, ensuring your pet food claims are based on the highest scientific integrity.

Pharma and clinical-world insights applied to pet nutrition

In-vitro lab testing only — no live animal testing, ever

Our commitment to ethical and efficient research means all testing is conducted in a lab, providing faster, more reproducible, and humane results.

Ethical, Fast, and Reproducible Results

All our testing is lab-based and in-vitro — meaning we test on cell models, not live animals. This is not only a more ethical approach — it's also faster, more reproducible, and increasingly preferred by regulators and consumers alike.

The Scientists Behind the Claim

When you send us your product, these are the people testing it.

Davide Confalonieri, PhD

Founder & CEO

Davide is a biotechnology entrepreneur and scientist with a background in tissue engineering, regenerative medicine, and preclinical research. He founded Lab4Paws to close the infrastructure gap in veterinary science — and applies the same scientific standards to pet food claim validation that his lab uses daily for pharmaceutical clients. His experience spans scientific research, international commercial strategy, and building scalable platforms for veterinary preclinical science.

Shrinidhi Thottangal Mohan, MSc MSc

Head of Laboratory Operations

Shrinidhi holds a Master's degree in Microbiology and Molecular and Cellular Biology. She leads laboratory operations at Lab4Paws, specialising in the isolation and expansion of animal primary cells, development of in vitro models, and optimisation of cell culture systems. The biological assays behind every validated pet food claim run through her hands.

Frequently Asked Questions

Find answers to common questions about our testing process, results, and how we can help your brand succeed.

How long does testing take?

What if I don't know which claim to test?

Do I need to disclose my recipe or proprietary formulation?

Is this animal testing?

What if results show something I didn't expect?

Can I test multiple products?

Can a vet use our test results to justify recommending our product?

We want to approach vet clinics or a clinic group. Is this the right starting point?

We does the law requires?

EU: Under EU Regulation (EC) No 767/2009, Article 13(1)(b), health claims on pet food must be backed by scientific evidence — available before the product goes to market, not after a challenge arrives. The FEDIAF Code of Good Labelling Practice confirms that in-house and proprietary data counts. An in-vitro biological study on your finished formulation is valid substantiation under this framework.

UK: The principles of the EU feed regulations were retained in UK domestic law after Brexit. The FSA is responsible for controlling claims and the implementation of safety measures. The substantiation standard is the same: scientific evidence, available on request, before market entry.

US: The FDA, AAFCO model regulations, and FTC truth-in-advertising standard all require the same thing: claims must be truthful and supported by competent scientific evidence. In-vitro biological data on finished formulations is accepted as part of a substantiation package for functional and structure/function claims.

Just another claim? No, Lab-Tested.