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Want to prove your pet food or supplement is better? Build your study today.

Tell us the species, claim area, budget and timeline. We'll come back with a tailored panel and estimate.

Which species is the study for?

Pawsible Ventures logo
Rogue Pet Science logo
ADM Biopolis logo
Partner company logo
Zoetis logo
Partner company logo
Partner company logo
Partner company logo
Partner company logo
Tyler Petfood Consultants logo
Partner company logo

Stop with generic claims.Show why you are better.

One round of species-specific cell testing turns a shelf phrase into a number.

Supports joints

Reduces joint cell inflammation by 30%

Skin & coat

Increases skin cell vitality by 75%

Supports digestion

Increases intestinal barrier by 45%

Lab-Tested Efficacy™

Earned once your finished product is tested on canine and feline cells. Every asset below is built from those numbers.

One certification, one year worth of content.

Product pack mockup

Packaging

Brochure mockup

Trade leaflet

Creator video

Creator video

Point-of-sale display mockup

Point-of-sale display

How we translate lab data into clinical insights
Our STAGETM Framework from cell testing to measurable efficacy data
Schematic of the four-step in-vitro testing process, from canine or feline cells to measurable efficacy data.
The STAGETM Framework
Five decisions that turn your claim into data you can defend.
How a project works
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Projects
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Experiments
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Biological samples

Some of our projects

A look at the kinds of studies we run, and what the data lets a brand say.

Influence of a joint supplement on cartilage deposition in a 3D cartilage model, with cartilage differentiation and remodeling gene expression by qPCR

A joint supplement tested in a 3D cartilage model to see whether it supports cartilage deposition. Alongside the tissue read-out, qPCR was run on a panel of cartilage differentiation and remodeling genes to characterise the response at the gene-expression level.

What the data supports

A combined tissue and gene-expression picture of how the supplement engages cartilage biology in a 3D model — not a single viability number, but deposition alongside the differentiation and remodeling genes behind it.

Frequently Asked Questions

Find answers to common questions about our testing process, results, and how we can help your brand succeed.
How a panel runs
How long does testing take?
What if I don't know which claim to test?
Do I need to disclose my recipe or proprietary formulation?
Is this animal testing?
What if results show something I didn't expect?
Can I test multiple products?
Can a vet use our test results to justify recommending our product?
We want to approach vet clinics or a clinic group. Is this the right starting point?

Your Product is better? Now you can prove it