Supplements & Nutraceuticals: Your Edge in the Vet Channel
Vets trust data. We test your formula and get you a full dossier that you can use to demonstrate your efficacy.
Pet supplements compete on claims that mostly trace back to a human or rodent study of a single ingredient — not the finished chew or powder, and not in a dog or cat.
Across the EU, UK and US, finished supplements reach the shelf through claim regimes that don’t require testing in the species they’re sold for. That’s legal — and it means most claims out there have never been checked in a dog or cat.
That gap is your opening — in every market you sell into.
Five claim areas, each in a dog or cat cell model.
Immune regulation, oxidative stress, and cell metabolism run through much of this work — the readouts your formula lives or dies on.
Mobility and muscular health
Activity in cells tied to joint and muscle function — the ground for a mobility claim.
Digestive health and nutrient absorption
How the formula behaves at the gut barrier and in nutrient handling.
Immune and inflammatory response
Immune-regulating and anti-inflammatory readouts — a core part of what we do.
Skin and coat health
Signals in skin-relevant cells behind a coat or barrier claim.
Cellular health and antioxidant protection
Oxidative stress and cell-metabolism readouts under measurable conditions.
Head-to-head, in the same cell model.
Optional, and the one most brands ask for: we run your supplement against a market-leading product in the same cell model. If yours matches or beats it on the readout, that is a data point you can put in front of a veterinarian.
The same set-up is how we help you optimize the formulation — test a variant, read the signal, refine.
Ingredient, or finished formula.
Ingredient level
Does your active have measurable activity in dog or cat cells? Faster, cleaner signal.
Finished-formula level
Does that activity hold at your real dose, in the finished chew or powder? More defensible.
We tell you which one your claim needs.
Documented, species-specific data you can put in front of a vet.
You get biological data you can hold under EU Regulation 767/2009, which accepts documented company research as valid substantiation. It is the kind of evidence that carries weight in a conversation with a veterinarian — and opens the veterinary channel.
DisclaimerIn-vitro data shows biological activity in cells. It is not a clinical outcome in a live animal, and we never present it as one.
Tell us your product and your claim. We check what the test would look like.
A few questions about your supplement and the claim on the label. We come back with the cell models, readouts, and test level that fit.